PhonePe IPO

PhonePe Limited is a leading digital payments platform in India that has expanded into a comprehensive financial services ecosystem.

• Evolution: Incorporated in 2012 as "FX Mart Private Limited," it rebranded to PhonePe Private Limited in 2016 and converted to a public limited company in 2025.
• Product Suite: Offers a wide range of services including consumer payments (UPI, bill pay), merchant solutions, lending distribution, insurance distribution, and wealth management through the Share.Market platform.
• Geographic Coverage: As of September 30, 2025, the company has distributed loans across 98.91% of pin codes in India.

Company Strengths

• Vast Scale & Ecosystem: Handled 90.27 billion customer transactions and 42.66 billion merchant transactions in Fiscal 2025.
• In-house Technology Stack: Owns and manages its data center infrastructure, ensuring high reliability, scalability, and cost efficiency across multiple business verticals.
• AI & GenAI Leadership: Actively deploying Generative AI (GenAI) to improve developer productivity, organizational workflows, and consumer-facing chat/voice bots.
• Strong Distribution Network: Partnerships with 56 lending partners and 29 insurance partners as of September 30, 2025.

Growth

• Revenue Performance: Revenue from operations reached ₹70,555.86 million in Fiscal 2025.
• Expansion into New Business:
  • Lending: Distributed loans worth ₹161.42 billion cumulative premium value in the lending distribution segment as of late 2025.
  • Insurance: Sold 18.49 million cumulative insurance policies as of September 30, 2025.
• Cost Optimization: Successfully reduced advertisement and sales promotion expenses from 22.36% of revenue in Fiscal 2023 to 7.61% in Fiscal 2025.
• New Ventures: Recently launched the Indus Appstore (February 2024) to promote localized app discovery in 12 Indian languages.