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NOVUS · BSE · Technology
Novus Loyalty IPO listed on 25 Mar 2026 on BSE at ₹146.00, a gain of 0.00% over the issue price of ₹146.00. The IPO was subscribed 1.55x overall.
Novus Loyalty IPO tentative timeline covering IPO opening, closing, basis of allotment, refunds, demat credit, and listing dates.
| Event | Date |
|---|---|
| IPO Open Date | 17 Mar 2026 |
| IPO Close Date | 20 Mar 2026 |
| Basis of Allotment | 23 Mar 2026 |
| Initiation of Refunds | 24 Mar 2026 |
| Credit of Shares to Demat | 24 Mar 2026 |
| Listing Date | 25 Mar 2026 |
Listing day gain
+0%
Listed at ₹146 (issue ₹146)
Issue
₹146
Listing
₹146
Current
₹146.65
+0.45% vs issue
Day range
₹138.7 – ₹149.95
Issue Size
4,120,000 shares
(aggregating up to ₹60.00 Cr)
Issue Price
₹136 – ₹146
Face Value
₹10/share
Market Lot
1,000 shares
Retail Min Investment
₹292,000
Listing At
BSE
Sale Type
both
Fresh Issue
3,300,000 shares
(aggregating up to ₹48 Cr)
Offer for Sale
820,000 shares
(aggregating up to ₹12 Cr)
Reserved for Market Maker
230,000 shares
(aggregating up to ₹3.00 Cr)
Issue Type
book building
Open Date
17 Mar
Close Date
20 Mar
Allotment
23 Mar
Listing
25 Mar
Last updated: 6 months ago
| Date | IPO Issue Price (₹) | GMP (₹) | Est. Listing Price (₹) | Est. Profit Amount (₹) | Est. Profit % | Last Updated |
|---|---|---|---|---|---|---|
| 25 Mar 2026 Latest | ₹146 | ₹0 | ₹146 | ₹0 |
0%
|
2:27 PM |
| 24 Mar 2026 | ₹146 | ₹0 | ₹146 | ₹0 |
0%
|
1:05 PM |
Showing the 2 most recent GMP entries.
View full GMP historyLatest snapshot: 20 Mar 2026
| Category | Subscribed (x) | No. of Applications |
|---|---|---|
| QIB | 1.38x | - |
| NII | 1.17x | - |
| bNII (bids above ₹10L) | 2.63x | - |
| sNII (bids below ₹10L) | 0.44x | - |
| Retail Investors | 1.82x | - |
| Total | 1.55x | - |
Showing the latest subscription snapshot.
View full subscription historyDeepak Tomar and Sweta Singh are the company promoters.
New to lot sizes and investment limits? Read our guide on IPO lot size and minimum investment.
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 2 | 2,000 | ₹292,000 |
| Retail (Max) | 2 | 2,000 | ₹292,000 |
| S-HNI (Min) | 3 | 3,000 | ₹438,000 |
| S-HNI (Max) | 6 | 6,000 | ₹876,000 |
| B-HNI (Min) | 7 | 7,000 | ₹1,022,000 |
Want to understand how IPO shares are divided between investor categories? Read our guide on IPO reservation structure.
| Category | Shares Offered |
|---|---|
| QIB Shares Offered | 1,940,000 (47.09%) |
|
•
Anchor Investor Shares Offered
|
1,130,000 (27.43%) |
|
•
QIB (Ex. Anchor) Shares Offered
|
810,000 (19.66%) |
| NII (HNI) Shares Offered | 585,000 (14.20%) |
| Retail Shares Offered | 1,365,000 (33.13%) |
| Market Maker Shares Offered | 230,000 (5.57%) |
| Total Shares Offered | 4,120,000 (99.99%) |
Novus Loyalty is a technology company that helps other businesses keep their customers happy. They provide a digital platform where companies can give rewards, points, and cashback to their shoppers. They work with many different industries like banks, online shops, and grocery brands both in India and in countries like the USA and UAE.
Strengths:
The company has several strong points that help it succeed. First, they offer "all-in-one" solutions. This means a business can use their software to manage everything from simple reward points to complex gift card systems. Their technology is flexible; it can be installed on a company's own private servers for extra security or used as a cloud-based service (SaaS) for quick setup. Second, they have a very experienced leadership team that has been in this industry for over 14 years. Third, they are not just limited to India; they have a global presence, serving international clients in the USA, Australia, and Puerto Rico. This helps them earn money from different markets and stay stable even if one market slows down. Finally, they use advanced AI (Artificial Intelligence) to study what customers like, which helps their clients sell more products effectively.
Growth:
The company’s growth has been very consistent. Their total income grew from about ₹59.61 Crores in 2023 to over ₹104.63 Crores in 2025. This shows that more businesses are using their loyalty tools. Because more companies now realize that keeping old customers is cheaper than finding new ones, the demand for Novus Loyalty’s services is increasing. They plan to use the money from this IPO to build even better technology and hire more people to expand their business further.
Standalone · ₹ in Crores
| Particulars | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|
| Total Revenue | 59.61 | 73.61 | 104.63 |
| Profit After Tax (PAT) | 0.55 | 2.96 | 3.58 |
| EBITDA | 2.27 | 4.82 | 5.69 |
| Total Assets | 13.38 | 12.36 | 14.81 |
| Net Worth | 6.54 | 9.5 | 13.09 |
| Reserves & Surplus | 6.53 | 9.49 | 13.08 |
| Total Borrowing | 3.53 | 0.82 | 3.53 |
Revenue & Profit Trend
The basis of allotment for Novus Loyalty IPO was finalised on 23 Mar 2026. You can check your allotment status using your PAN number or application number on the KFin Technologies Limited portal or BSE.
The Novus Loyalty IPO is expected to open in Mar 2026, subject to SEBI approval. Final dates will be updated once announced officially.
The price band for Novus Loyalty IPO is ₹136.00 - ₹146.00 per share.
As per market sources, Novus Loyalty IPO GMP is currently ₹0.00. GMP is tracked daily in the grey market. GMP indicates unofficial demand but does not guarantee listing gains.
The subscription status for Novus Loyalty IPO stands at 1.55x overall.
The listing date for Novus Loyalty IPO is 25 Mar 2026.
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